City and event planners will also benefit from the digitalization of sporting events, particularly in the way that the sports solutions leverage on smarter planning. This means that getting to and from major live events will be smoother and more efficient in future as vehicle traffic, public transport provisioning, and parking can be optimized using cloud technologies.
Based on expected visitor inflows, event organizers can assess passenger density around the city and provision bus or taxi fleets based on real-time demand and capacity. This data-driven intelligence and responsiveness can also play a part in managing an emergency scenario, such as a road traffic accident or response times to a medical incident.
At the sporting venue itself, spectators and organizers benefit from enhanced health and safety, thanks to visual AI technology and prediction software. One planning innovation spurred by covid-19 is the introduction of Alibaba’s event simulation services (ESS) that allow remote event organizers to do virtual layout planning for the positioning of equipment, facilities, and cameras. “Now the planning team can stay at home, anywhere in the world, to design the layout of an overseas venue,” said Yuan.
Cloud computing technology is bringing all sports fans—whether watching live or virtually—closer to the sports they enjoy. It’s improving the quality of athlete performance, raising the bar on the sports themselves, and providing immersive experiences that allow fans to engage in many new and different ways. For sporting teams, associations, and event organizers, cloud services help them build their brand and audience and deliver events seamlessly and securely. These factors are crucial to bouncing back from 2020 and welcoming spectators back to major sporting events.