IBM Names Leadership Team for Managed Services Spin-Off Firm Newco
March 15, 2021
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Youpal Guest Writer
by Youpal Guest Writer

Technology major IBM has announced the key members of the executive team to lead its managed infrastructure services spinoff, NewCo.

Elly Keinan, former general manager of North America and chairman of IBM Japan, Elly Keinan is named as Group President of the new company while former CMO of IBM Americas Maria Bartolome Winans is elevated to the post of chief marketing officer (CMO) of NewCo, the company said in a statement.

Further accelerating its chase for a $1 trillion hybrid cloud opportunity, IBM has announced in last October that the company will separate its Managed Infrastructure Services unit of its Global Technology Services division into a new public company (NewCo).

The company said the CXO hires represent an important step toward establishing an independent NewCo, which it expects to be a global leader in the management and modernisation of IT infrastructure. The company’s new name will be announced in the coming months, and the separation is expected to occur by the end of 2021.

“These executives bring great global expertise as we build a purpose-led culture for our new company,” said Martin Schroeter, who assumed the role of NewCo’s Chief Executive Officer on January 15.  “Elly and Maria have deep knowledge of the industry, and they share our unwavering commitment to our talented employees and to the success of our customers. I know they will play a pivotal role in the leadership team we are building to deliver excellent value to customers and shareholders.”

Keinan is a veteran of more than three decades in the technology industry, most recently as a venture partner of Pitango Venture Capital, Israel’s leading venture capital group. He serves on boards of several technology companies, as well as the board of directors of the United Way of New York City.

Winans becomes the Marketing Head of the new business unit after a 25-year-long stint at IBM. As the Chief Marketing Officer for IBM Americas, she was handling direct responsibility for marketing sourced revenue, demand generation and all geography marketing professionals across North America, Canada, and Latin America.  She has led marketing teams in IBM’s Watson business and in IBM’s Software unit.

NewCo will be a leading technology services provider, with twice the scale of its nearest competitor in managed infrastructure services, the company claims. According to the company, the new unit has relationships with more than 4,600 technology-intensive, highly regulated customers and a backlog of more than $60 billion.

The new company will be entirely focused on managing and modernizing client-owned infrastructures, a $500 billion market opportunity, the company had said at the time of the announcement. It will offer hosting and network services, services management, infrastructure modernization, and migrating and managing multi-cloud environments. These are critical services that are core to client operations.

NewCo will help enterprises optimize their performance through artificial intelligence and automation and will enable enterprises to build agility and efficiency into their infrastructure and data centers.

It plans increased investment in next generation transformational managed infrastructure services, which will provide more opportunity for margin expansion, profit growth and cash generation. NewCo will also be able to partner fully across all cloud vendors.

“IBM is laser-focused on the $1 trillion hybrid cloud opportunity. Client buying needs for application and infrastructure services are diverging, while adoption of our hybrid cloud platform is accelerating. Now is the right time to create two market-leading companies focused on what they do best. IBM will focus on its open hybrid cloud platform and AI capabilities. NewCo will have greater agility to design, run and modernize the infrastructure of the world’s most important organizations. Both companies will be on an improved growth trajectory with greater ability to partner and capture new opportunities – creating value for clients and shareholders,” IBM Chief Executive Officer Arvind Krishna said at the time of the initial announcement.

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