No-code tools and platforms are slowly gaining popularity among startup founders. They are a cheap and convenient way for founders with little to no coding talent to easily scale their business.

No/low code is still however a relatively new technology. There is still a lot of room for improvement. This is why we are currently seeing an explosion of new startups founded to do exactly this, improve these tools to make them a lot easier to use and build upon.

Companies like Airkit, Intercom and Landbot are just a few examples of the platforms trying to fill this unexplored niche. While the demand is huge the technology is still unproven and will require a lot of iterations to get a product that will appeal to the mass.

Heyflow, a Hamburg Germany based startup is one of the companies making news in this space. It creates “no-code tools or easily building interactive “clickflows” to boost customer conversions.” Their tools are the latest entries in an increasingly competitive market that aims to provide no-code/low code tools which use customizable templates or simple drag-and-drop interfaces so that users with limited coding skills can create graphical and/or conversational flows when gathering first-party data from users.

With its drag-and-drop customer interaction flow builder, one can see how the company plans to differentiate itself in a space that is increasingly competitive. This ‘new’ approach has been enough to secure $6 million in seed funding in a round led by Project A Ventures. They have also received support from Atlantic Labs and several ‘anonymous’ angel investors.

The Hamburg based startup claims to be truly no-code. This, it argues, will make Heyflow one of the best tools suited for product managers, marketers and business owners while additional custom code is to be built on top of its ‘clickflows.’

The 2020 founded startup claim of being truly no-code will certainly bolster its standing among its peers. Having launched the product in January this year, founders Amir Bohnenkamp (previously Medwing, BCG Digital Ventures) and Dustin Jaacks (ex-Google) needed a product that would be easy for customers to adopt and scale fast. They claim to have already seen rapid growth having acquired ‘hundreds’ of paying customers in more than 15 countries.

The product is currently sold as a subscription. There is however a free trial period of the basic version which is priced at €33 per month rising to €151 for a Pro Plus version.

“We were able to convert our first customers pre-product. So, from day one, we are developing the product with our customers which means building and selling for us go hand in hand. The new funding will therefore be equally invested into product and growth following a vertical approach, starting with the industries that are currently driving most growth for us,” said Heyflow in an interview on TechCrunch.

No code/low code platforms are the new frontier in SaaS platforms. They have the potential to completely revolutionize the startup scene. Founders and business owners without significant engineering capacity will now be able to extend or even create new software without money outlay and in a relatively short amount of time.

Although the technology initially received a lot of criticism from the sceptics it is now gaining a lot of fans in the tech world. It is however still in its infancy and has a lot of challenges, one being the amount of processing it can handle.

However, with the expandable nature of the cloud, it is only a matter of time until no-code goes truly mainstream.