Micro-blogging giant Twitter, which has been testing a Clubhouse clone for some time now, is preparing to roll out Twitter Spaces feature to every user in April.
The product, named Twitter Spaces, was launched for iOS late last year and was introduced for Android users last month. However, not everyone has access to it. The company has been testing it with a select user base, who could spot the product at the top of their news feed. Also, not everyone could start their own chatroom.
However, it seems like Twitter is now nearing the full public roll out of the product. According to various media reports, a Twitter executive announced it at a public Twitter Space audio room on 10 March, 2021. TechCrunch reported that the host of the chat room announced that the company plans to fully launch the product by April where every user can host a Twitter Spaces room of their own.
A Twitter spokesperson confirmed the news to TechCrunch that everyone including both iOS and Android users, can use the product in a few weeks’ time.
Twitter has been quite fast at launching the product to catch up with the trend. It managed to roll out a beta version of its audio chat room in a matter of months to public testing. It worked on its many features including titles, descriptions, support for moderators and co-hosts, guest lists and scheduling options and more.
The company is also planning to further enrich the product with many other features including allowing usage of music in Spaces where hosts would be able to play some cool soundtracks to welcome listeners. Users may also get a chance to tweet inside Spaces which would not be shown on their public Twitter profile.
Clubhouse has not been able to launch an Android version of the product yet. The app had taken social media by storm and became an instant hit when a slew of popular names including Elon Musk used the platform to chat with users. The invite-only app surpassed 10 million downloads recently in less than a year since it was launched, according to app intelligence company Sensor Tower. It estimates that the app will see 11 million downloads by March.
The rising popularity saw its valuation shoot through the roof. Its parent firm Alpha Exploration raised a $100 million round from returning investor Andreessen Horowitz at a valuation of $1 billion at the end of January 2021, up from $100 million in May 2020.
“Spaces is a place to come together, built around the voices of the people using Twitter, your Twitter community,” the company describes the product. No surprises here that the platform is leveraging its user base and the networks and communities it has created. Therefore, Twitter Spaces can pause a significant threat to Clubhouse given how well the social media firm can integrate the new feature into its platform and engage a lot more effectively with its larger user base.