Social media companies are grappling with the aftermath of the violence and insurrection that broke out on Wednesday at the US Capitol. But despite plenty of time and warning, the platforms still seemed unprepared to respond to President Trump’s calls for an uprising in the wake of his election loss.

Twitter took the unprecedented action of locking Trump’s account for 12 hours and said it would suspend his account if the president violated its rules on civic integrity or violent threats again.

Beyond that, Facebook, Twitter, and YouTube are using the tools they’ve used in the past to handle sensitive events more proactively: adding labels, taking down posts that violate their rules, and elevating content from authoritative sources. But with insurrection happening at the Capitol, it seems that, in the final days of the Trump presidency, the platforms still aren’t effectively clamping down on his misinformation or his attacks on US democracy. Many prominent figures in tech and politics are now calling on the companies to suspend Trump’s social media accounts altogether because of his continued incitement of violence.

In a statement on Wednesday afternoon, Facebook condemned the protests at the Capitol and said that “incitement and calls for violence” are banned on the site. Notably, Facebook was criticized vociferously after the platform left up a post from Trump that said “when the looting starts, the shooting starts” amid the protests over the police killing of George Floyd.

Trump has an immense megaphone on Facebook, where he has more than 35 million followers. In the hours before the violence, one of the most-engaged posts on the platform was one from Trump encouraging his supporters to come to Washington, DC, on Wednesday, stating that the city “is being inundated with people who don’t want to see an election stolen,” according to the Facebook-owned tool CrowdTangle. The post included a label directing people to a page about election integrity on the Bipartisan Policy Center website, which is similar to the labels that Facebook applied to several of Trump’s recent posts.

The election integrity label was also applied to a video uploaded to Trump’s Facebook page as the insurrection was still unfolding on Capitol Hill. In it, Trump urged calm, but he repeated his false claims of a stolen election. Facebook took the video down just a couple hours after it was uploaded, but not before it had been viewed more than 2.7 million times.

A Facebook spokesperson also told Recode that it took other actions to quell disruption, including limiting the circulation of content Facebook predicts could violate its community standards and blocking the hashtag #StormTheCapitol. The company added that it’s in contact with law enforcement.

In a statement posted to its platform on Wednesday afternoon, Twitter said calls to violence are against its policies and that the company is reducing engagement on tweets that could increase the risk of violence. Twitter also added that it is exploring other “enforcement actions” to respond to the ongoing events at the Capitol. Later on Wednesday afternoon, Twitter took the rare action of deleting two of Trump’s tweets, including one falsely claiming that the election was “viciously stripped away” from him and one encouraging the rioters.

“In regard to the ongoing situation in Washington, D.C., we are working proactively to protect the health of the public conversation occurring on the service and will take action on any content that violates the Twitter Rules,” reads a tweet from the Twitter Safety account. “Threats of and calls to violence are against the Twitter Rules, and we are enforcing our policies accordingly.”

Several recent tweets posted by President Donald Trump now carry labels, which vary in severity. One post, in which Trump disparaged Vice President Mike Pence — and continued to call the US presidential election fraudulent — had a Twitter label stating this “claim of election fraud is disputed.” Users could no longer “Like,” retweet, or comment on the tweet, though it can be quote tweeted, which allows users to retweet if they add their own commentary. While a quote tweet allows people to provide their thoughts on what a public figure says, many of the quote tweets of Trump’s posts echo the president or his talking points, or criticize Twitter.

Nevertheless, Twitter took down Trump’s tweet about Mike Pence on Wednesday evening.

The video of Trump addressing rioters that Facebook removed was also posted to his Twitter account. On Wednesday evening, its engagement was restricted: users could not “Like,” comment, retweet, or quote tweet the post. Twitter deleted the post not long thereafter. Still, the video has already been viewed nearly 13 million times.

YouTube also took down the video of Trump addressing rioters, as well as several other videos that either promoted violence or included people carrying firearms.

“Our teams are working to quickly remove livestreams and other content that violates our policies, including those against incitement to violence or regarding footage of graphic violence,” Farshad Shadloo, a spokesperson for YouTube, told Recode, adding that the company is also amplifying authoritative sources on its homepage, in search results, and in recommendation letters.

On Parler, a small and largely unmoderated social media platform with a heavily conservative user base, there is significant discussion of the situation at the Capitol. The platform did not respond to Recode’s request for comment by publication.

Calls for platforms to do more

So far, Facebook, Twitter, and YouTube have refrained from suspending Trump’s account or those of major groups that helped organize the protests.

Many people — including prominent members of the tech and civil liberties communities — are criticizing these social media companies for not going further in limiting violent rhetoric.

Chris Sacca, an early Twitter investor, wrote that Twitter CEO Jack Dorsey and Facebook CEO Mark Zuckerberg have blood on their hands for allowing people to “incite violent treason” on their platforms, and called on the leaders and their employees to “shut it down.”

Stanford Internet Observatory director and former Facebook chief security officer Alex Stamos called for Twitter and Facebook to cut off Trump’s account.

Social media platforms like Facebook and Twitter have long argued that they have a responsibility to defend open communication on their platforms, even when it can be politically contentious. And in the rare cases where these companies have taken more extreme measures — such as when Twitter blocked a New York Post article containing disputed claims about Hunter Biden or Facebook’s removal of a Trump post containing false claims about Covid-19 and children — those actions have been met with sharp criticism from conservative politicians and some free-speech advocates.

But Wednesday’s events represent a serious test of whether incremental restrictions like a warning label go far enough, particularly in the scenario of a sitting president using social media to encourage a violent assault on US democracy.

And somehow, despite the fact that social media companies have had years to prepare for this moment and plenty of warnings that today in particular could be a violent one, they still appear indecisive and unprepared to handle the situation.

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